Marketing for Fashion and Entertainment

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People with careers in the fashion and entertainment industries can find themselves travelling to the fashion capitals of the world: Paris, London, Milan or New York as fashion buyers, event planners or as stylists to celebrities and for films or magazine shoots.

The entertainment industry plays an increasingly important role in how fashion is promoted, displayed and marketed. An understanding of how fashion is bought and sold globally is essential for the modern fashion professional.

Fashion Marketing Program Overview

The Fashion Marketing program blends fashion and marketing across the entertainment industry. In this marketing program, you will learn the principles of fashion marketing, brand management, trend forecasting, visual merchandising and fashion buying. The courses also enable you to explore styling, event planning, public relations and social media. You will also participate in fieldtrips to fashion showrooms and retailers, public relations firms, public events, and design studios providing you with a behind-the-scenes view on the workings of the fashion and entertainment industries.


Courses in the Fashion Marketing program include:

  • Merchandising
  • Brand management
  • Trend forecasting
  • Styling
  • Fashion buying
  • Social Media Marketing
  • Public Relations

Fashion Marketing Students at Toronto Film School

The fashion programs at the Toronto Film School have been recognized as some of the most successful and award-winning programs in Canada for more than 30 years.

Toronto Film School students have won many prestigious student design awards including:

  • Six Creativ Festival Awards
  • Telio Canada Goose/Sporting Life “Design Your Goose, Addition Elle’s “Little Black Dress” and TOM* Emerging Designer Competition
 
 
 

 

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