Fashion Design, Marketing and Merchandising

J CI provides two program options to give a comprehensive overview of the fashion industry in both the creative and business elements which gives graduates a competitive advantage in both knowledge and skill.

Fashion Design

JCI's Fashion Design program consists of in-depth theory, practical knowledge, lab time and hands-on, creative projects. At JCI you will:

  • Learn the industry standards and methods used in the fashion design process, and will understand the practical, economical side of fashion design.

  • Have the opportunity to start with a design concept and realize your vision with a full collection. You will learn about fabrics, alternative construction techniques, finishing and detailing, and color palettes.

  • Be able to showcase your collection to consumers at the JCI Graduating Fashion Show.

  • By the end of the program, you will have the knowledge and skills to work as a designer with confidence.

JCI has teamed up with top fashion designers from Alexander McQueen, Aritzia, Lululemon, Helly Hansen, Kit and Ace, and OAK+FORT, putting you in touch with some of the most design-oriented minds in the Vancouver.

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Fashion Merchandising, Fashion Marketing, Fashion Buying

The Fashion Business & Creative Arts Diploma Program covers a wide spectrum of the Fashion industry, that prepares you for a career in merchandising, buying, sales, design, public relations, advertising/marketing, importing/ exporting, creative direction, bridal consulting, and much more.

Each course consists of interactive lectures, in-class discussions and practical assignments, as well as field trips that align your course material.

Fashion Merchandising

  • In the Fashion Merchandising component, the visual arts are blended with marketing by giving you an opportunity to create window displays and create a merchandising plan with considerations such as lighting, mannequins, windows, and signage with branding and logo development.

Fashion Buying

  • In the Fashion Buying portion, you will learn about planning, selecting and purchasing merchandise considering factors that influence a buyer’s decision such as demographics, target markets, seasons and geography.

Fashion Marketing

  • You will learn to explore, identify and communicate your brand’s message, by creating and presenting a one-year marketing plan.

Elements of Design

  • In these courses you will learn the essentials of design such as color, fabric, patternmaking, and fashion terminology. You’ll learn to digitally create drawings that show garments laid flat with seams and topstitching.

Additional courses such as fashion styling, fashion illustration, PR and Communication as well as how to tap into your entrepreneurial side by creating and executing a business plan make this a well-rounded program to help you embark on your career in fashion.

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John Casablancas graduates have gone on to enjoy successful careers as:

  • Fashion Stylists
  • Fashion Buyers
  • Fashion Designers
  • Fashion Show Coordinators
  • Fashion Writers/Editors
  • Fashion Merchandisers
  • Fashion Marketers

Graduate Testimonial


JC Institute prepared me with the tools and knowledge to further my career in the fashion industry. The assignments and hands-on activities gave me the opportunity to show my creative side of styling and illustration, something I didn’t know I had in me. ~ Samantha Rose Belleza, JCI Grad



John Casablancas Institute

Art and Design
Beauty and Cosmetology

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Please note that only inquiries from Canada will be considered at this time. Thank you.

Canadian inquiries only please.

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