Rovio Entertainment Ltd. the global industry-changing entertainment media company headquartered in Finland, and the creator of the worldwide phenomenon Angry Birds characters franchise, which is one of the world's biggest entertainment brands, has chosen Vancouver Sony Pictures Imageworks to be its primary animation house for the production of their upcoming animated film Angry Birds.
Sony Pictures Imageworks was established in 2010 in the Yaletown area and has amassed a bevy of computer-generated (CG) animation and effects talent at its Vancouver studio. The studio is working on The Amazing Spider Man 2 and also just completed visual efforts work for Warner Bros. Edge of Tomorrow. It has enjoyed a long history of credits including Disney's Oz The Great and Powerful, The Amazing Spider-Man, Men in Black 3, Sony Pictures Animation's animated features Cloudy With a Chance of Meatballs 2, Hotel Transylvania, the hybrid live-action/animated film The Smurfs 2 and Disney's Alice in Wonderland.
It's been reported that the studio will employ even more artists in Vancouver as a result of the Angry Birds animated film. This is continued great news for Vancouver's growing animation and digital media sector that is known for it's rich animation and effects talent. Vancouver has long been considered a hot bed in Canada for digital media. Canada is recognized as the world's third largest developer of video games. It's estimated that Canada's interactive media sector employs more than 52,000 people. In fact there are more than 600 digital media companies, which employ 16,000 people alone in British Columbia generating about $3 billion annually in revenue. The greater Vancouver area accounts for more than 60 per cent of the companies in BC. This continues to represent a tremendous opportunity for young people considering a career in animation, video gaming, special efforts and related sectors.
According to the Vancouver Sun Nerd Corps Entertainment hired 135 people in the first part of 2013 and expects to hire another 80 or 90 to reach a complement of 400 before the year's end. Vancouver has one of the top video game clusters in the world, with organizations like Electronic Arts. EA's studio in Vancouver is the largest of its kind in the world. Other large studios making Vancouver home are Nintendo, THQ, Vivendi/Activison, Disney, Atomic Cartoons, DHX Media and Microsoft to name a few.
Many of Vancouver's post-secondary institutions are engaged in animation and digital media providing outstanding facilities that help continue to fuel the creative human talent that the industry needs to maintain this grow. Institutions like the Visual College of Art and Design of Vancouver (VCAD), Max the Mutt College of Animation, Art & Design, Think Tank Training Centre, The Art Institute of Vancouver, and many others.